You can have your website link to your storefront.
Depending on the type of business, we typically see partners do the following:
Option 1: Share the link (e.g. altroapp.com/example) directly with your clients. This allows you to get started right away without any tech lift.
Option 2: Link to the full storefront from your website. For example, have a section or button on your website called "products" that links out to your portal (e.g. altroapp.com/example). This is what most businesses do as it is a low lift and allows you to portray your new offerings on your website.
Option 3: Create a custom storefront that links to each product page. You can choose to build your own website and storefront under your own style. Then, have each product link out to the product page in the portal. For example, in the NAD+ section of your website, link to the NAD+ product page. This is a good path for those who want to control the landing page experience and tracking.