By charging a service fee, you are receiving compensation from your clients for facilitating the services.
This is not an affiliate program. Affiliate programs pay you a percentage of someone else's revenue in exchange for sending a lead. That is not what happens here.
Here's what actually happens on Altro:
You facilitate access for your clients to the services they need.
Your client receives access to lab testing or clinical oversight from an independent clinical organization, with products from licensed pharmacies.
You provide your own services to your client — service facilitation, care navigation, coaching, education, nutrition support, exercise guidance, accountability, or any other wellness support you offer as part of your practice.
The service fee is your compensation for your services. It reflects the value of the ongoing support you deliver to your clients.
Because it's compensation for your services, you set your own service fee. You can price it at any level that reflects the value of your work — including at zero if you choose. That decision is yours because these are your services to price.
This structure allows wellness professionals to build sustainable, high-touch concierge practices while their clients receive clinical care through appropriately licensed providers.