Yes, you may link the portal or catalog into your website in two ways:
Public link: Add a section or button on your site (e.g., "Clinical Services" or "Medically Supervised Programs" or "Product Catalog") that links to your portal URL
(lyvcare.com/partner/yourbusinessname). Anyone visiting can click through.Paywall-gated link: Put your storefront URL behind a member-only area or program portal so only paying clients can access it.
Both models work. Which fits depends on whether you want maximum funnel volume or want every Lyv client to sign up for a coaching program first.